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Farmers have always faced a variety of challenges, ranging from uncertainty of weather, the risk of environmental degradation, costs of production and labor, and the chaos of markets. These complex issues can be difficult to overcome. For years, many of these variables have remained unpredictable, preventing farmers from making accurate and timely crop decisions. However, by blending generations of farming experience with powerful agricultural technology, farmers can now overcome these issues and more accurately estimate their yield—increasing the growing power of their farms.

Precision agriculture (PA) is a farming management concept based on observing, measuring and responding to inter- and intra-field variability in crops. You may have heard the terms “satellite farming” or “site-specific crop management” (SSCM) used to describe precision agriculture as well.

Traditionally, agriculture is practiced by performing a particular task—such as planting or harvesting—against a predetermined schedule. But by collecting real-time data on weather, soil, air quality, crop maturity, equipment, labor costs, and availability, predictive analytics can be used to empower the grower to make smarter decisions. From aerial imagery to soil analysis, every step of the growing process is now meticulously recorded and farmers can now use precision agriculture to increase their yields while minimizing their environmental and ecological impact.

Putting the

Farmer First

Here at Highland, we’re dedicated to helping growers overcome complex challenges that ultimately affect postharvest quality. Using innovative agriculture technology to help growers make accurate and timely decisions, we can become better friends of the land while increasing consumer awareness of where their food comes from.

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What Precision Ag

Can Do For Farmers

Precision agriculture relies on remote sensing technology to quickly scout fields in search of disease and deficiencies, reducing the time it takes to identify problem areas that may impact the health of the entire farm.

Maximize Crop Yield

Using the data collected through precision agriculture practices, farmers will be able to more accurately determine their yield.

Make Precise Decisions

By capturing real-time data with remote sensing technology and modern camera sensors, farmers can make quicker, more accurate decisions.

Lower Overall Costs

Thanks to more detailed data, farmers can use less resources (like pesticides and fertilizers) that will save them money in the long run.

Regulatory & Compliance

Our team can help farmers uncover solutions to complex compliance requests and help build long-term relationships with regulators.

Decrease Environmental Impact

Treating specific areas with the exact amount of chemicals needed allows farmers to reduce their use of pesticides and herbicides.

Keep Accurate Records

Collecting, archiving and organizing vast amounts of precision agriculture data gives farmers a holistic view of how their farm is performing.

Hear it straight from people like you

“HPA and the agriculture technology they use gave us insight to what was happening with our strawberry crop that was previously undetected.”

- John Sizemore of Sizemore Farms